Tam is a senior marketing leader at BVK, where she co-leads the agency’s higher education practice, and she serves as President of the Board for Serve Marketing, BVK’s not-for-profit sister agency. She brings more than 25 years of experience working in higher education marketing and strategy, with a deep understanding of the sector’s evolving challenges, opportunities, and public perception.

Tam is a key architect behind College: Proud Sponsor of America at its Best, a national public-service initiative designed to restore trust in higher education by elevating its impact on workforce development, innovation, democratic engagement, and community well-being. Her work focuses on helping institutions articulate their value with clarity, credibility, and relevance—connecting strategy and storytelling to advance higher education’s essential role in America’s future.